UX Basic Training
Be an effective
UX professional: Know the lingo and sell the processshare this Focusing on user experience (UX) can
differentiate a company from its competitors. In one day, we give you a
thorough overview of the user experience field and its many components. You
will learn the importance of a user-centered design process and the benefit of
incorporating UX activities at every stage of a project.
This
course is ideal for people who are beginning to work in user experience or have
some knowledge of the field. It clarifies what UX professionals do, and need to
do, to create good, usable designs.
Benefits
Understand
the purpose and roles of UX professionals throughout a project lifecycle
Know
when to apply which research methods and how to use the data to improve design
Assess
your organization’s commitment to UX
Learn
tips for promoting UX as a competitive advantage
Topics
covered
Business
value of UX design
Key
Performance Indicators (KPIs) and usability metrics
Budgets
for usability
Return
on Investment (ROI)
Making
the business case for UX
Foundation
of user experience
Defining
key terms and understanding the relationships among them, such as: user
experience (UX), usability, utility, usefulness, user centered design (UCD),
human factors, human-computer interaction (HCI), user interface (UI), graphical
user interface (GUI), natural user interface (NUI), eyetracking gaze plot and
heat maps, cross-channel design, responsive web design, emotional design,
information architecture (IA), visual/graphic design, interaction design (IxD),
search engine optimization (SEO), content strategy, accessibility, and more
Learning
from product design
Understanding
people
Age and
gender differences
Cognitive
aspects of user behavior
Designing
for the initial experience compared to supporting skilled performance
Growth
in user expertise over time and learning curves
People
with disabilities
User
research methods and when to use them
Conducting
studies in usability labs
Setting
up your own “lab”
Remote
usability studies
Eyetracking
costs and benefits
Field
studies, site visits, and ethnography
Surveys
and focus groups
Customer
satisfaction scores
A/B and
multivariate testing
Site
analytics
Qualitative
vs. quantitative methods
Outsourcing
or doing it yourself
History,
trends, and challenges for UX
Adaptive
content and responsive web design
Evaluating
UX research, articles, and blogs
User and
system control
Graphical
user interfaces and direct manipulation
Touch
screen, gestural, and spatial interfaces
Integrating
usability with the project lifecycle
Traditional
development processes and UX
Agile
methods and UX
Personas
and scenarios
Cross-platform
and transmedia design
Design
guidance: UI standards, design patterns, usability guidelines, platform
conventions, and vendor style guides
Durability
of usability guidelines
Iterative
design and prototyping
UX job
roles and titles
Who
should conduct research: Designers or dedicated experts?
How to
evaluate consultant quality
Building
a UX team
Fitting
UX within your organization
Being
effective as the sole UX person in a company or group
Transitioning
into a UX role
UX
degrees and certifications
Stages
of organizational UX maturity
Degree
of UX commitment at your organization
What to
expect as your organization goes through the next step of UX maturity
Choosing
high-impact projects to drive personal and organizational growth
Differences
in UX emphasis between types of products
Websites
vs. intranets
Mission-critical
apps vs. consumer apps
Desktop
vs. mobile
Software
vs. physical products
Format
The
basis of the course is a lecture format with a couple of group exercises to
reinforce the learned principles and guidelines.
The
course also includes:
Findings
from our own usability studies
Videos
from usability testing of people's behavior in response to a design
Screenshots
of designs that work and don’t work
Opportunities
to ask questions and get answer
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